The spring/summer 2019 catwalks saw several retro trends re-emerge. There were tie-dye cycling shorts and shoulder padded power suits, but the one eighties trend that there really was no escaping from was neon.

Fluorescent shades already hit the fashion scene last year, hitting micro-trend status largely thanks to the Kardashians. But, those of us who thought the in-your-face look was nothing more than a passing Instagram trend are about to be proven wrong. The SS19 catwalks of New YorkLondonMilan and Paris confidently championed lime green, blinding yellow, extra hot pink and flame orange


Conversion Rate depicted as a percentage is normally calculated by number of “Target Actions” divided by the total number of unique visits to the pages. A “Target Action” is any action which is intended to be performed by a user. It can be a newsletter subscription , buying an item(e-commerce) or simply filling up an enquiry form(B2B).

Most websites hit an average conversion rate about 1%, which means that out of every 100 people who visit the website, only 1 converts into a customer. EMMA DOE, Company CEO

Conversion Rate Optimisation focuses on the remaining 99 people who did not want to become potential customers for various reasons. Their needs are analysed and changed according to collected data to ensure that the major chunk of your visitors end up being your customers.

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